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Veneers, crowns, implants, bleaching, Invisalign--all have been on the agenda for our patients--of all political stripes--who have been deep in the fray of presidential politics. And it's been exciting to do our part in improving and maintaining camera-ready smiles for national TV, campaign rallies and fundraisers.
"One of the benefits of being in Washington, DC is that we see many news people, congressmen, consultants, party big-wigs, activists who apparently see the value of a good smile in politics," says Dr. Daniel J. Deutsch, of the Washington Center for Dentistry, in Washington, DC.
Dr. Deutsch wasn't naming names, but he noted that it was "fun" to turn on the TV every night and see patients who are newsmen and pundits show up on CNN and MSNBC with their good-looking smiles.
Dr. Marc Doctors, also of the Washington Center, said he was surprised that people took time during the campaign to come in for what ever it took to look their best--from routine check-ups to upper-and-lower veneers.
"Having on-air appeal definitely includes your teeth," he said.
And as the long campaign season draws to a close, one political pundit noted that whitening his teeth was a must before he hit the campaign trail. "Nowadays, it's the person with the 'needy' smile that is the exception," he said. "You want to be at the top of the list of producers calling for people to comment on events going on. Every one knows that means more than giving great analysis. You have to look good while you're giving it."

Be well...judi

The Lure of a Beautiful Smile Reigns Even in Uncertain Times

Patrice A. came in a few weeks ago determined to upgrade her smile. And even when the recent up-and-down stock market days forced a few hasty delays--four rescheduled appointments!--the 42-year-old financial planner finally got the new smile she always wanted.

"I've been spending every day calming the nerves of my clients, but I still kept to my plan," she said. "More than ever, as the world can appear so uncertain, I want to make sure that I don't lose my perspective. I don't want to lose sight of my goals."

And so it was that the finance specialist this week sported a new look that began with a session to whiten her teeth, and a procedure to reshape her gum line. The final step concluded when she walked out of the office with eight exquisite porcelain veneers.

"It was just the mental lift she needed--and just the reassuring smile she needed--to continue her work with clients who are worried about their security," said Daniel J. Deutsch, DDS, at the Washington Center for Dentistry, in Washington, DC.

Dr. Deutsch notes the surprising and powerful draw of self-improvement--even in times of transition and change. He also reports that patients still are using their options with low-interest finance plans like Care Credit (http://www.carecredit.com/).

Be well...judi