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Men Need/Want a Great Smile, Too!

"A young, healthy smile now is part of good grooming." So says Dr. Daniel J Deutsch, at the Washington Center for Dentistry, about the increasing number of men who seek out esthetic dental services in his practice.

"It used to be that women patients talked about cosmetic concerns when it came to their teeth," he says. "But now more and more men ask about keeping up their looks with bleaching, veneers and bonding."

Dr. Deutsch explains that many of his male patients are noticing how a colleague's improved smile provides important currency in the world of business.

And that business environment has changed. Men no longer can expect to work for one employer in their lifetime. And today's lay-offs and company closings are forcing middle-aged men to compete for jobs with their younger counterparts, making appearance a desirable factor in the work place.

"It used to be that men waved off the notion of the smallest appearance-related treatment," says Dr. Deutsch. "Now, they're calling up and scheduling to have it all done at once."